In recent years, the phenomenon of set-jetting has transformed the way travelers plan their vacations. This trend involves visiting real-world locations featured in popular films and television series, allowing fans to immerse themselves in the settings of their favorite stories. As streaming platforms continue to produce globally acclaimed content, destinations once overlooked are now experiencing a surge in tourism.
1. Kashmir, India – Betaab Valley (1983)
Kashmir’s Betaab Valley gained international recognition after being featured in the Bollywood film Betaab. The valley’s lush landscapes and serene ambiance captivated audiences, leading to a significant increase in tourism. However, this influx has also brought challenges, including unauthorized entry fees and environmental concerns. Travelers are advised to respect local regulations and consider the ecological impact of their visits.
2. Paris, France – Emily in Paris (2020–present)
The Netflix series Emily in Paris has showcased the charm of Paris, leading to a notable rise in tourism. According to Expedia, searches for accommodations in Paris increased by 90% following the release of the show’s third season. The series highlights iconic locations such as the Eiffel Tower, Montmartre, and the Seine River, inspiring fans to experience the city through Emily’s lens.
3. Taormina, Sicily – The White Lotus (Season 2, 2022)
Season 2 of The White Lotus was filmed at the San Domenico Palace in Taormina, Sicily. The picturesque town, with its ancient theaters and stunning coastal views, became a focal point for travelers seeking a luxurious getaway. Nearby locations like Palermo, Cefalù, and Noto also gained popularity, offering a blend of historical sites and cinematic allure.
4. Dubrovnik, Croatia – Game of Thrones (2011–2019)
Dubrovnik’s Old Town served as the backdrop for King’s Landing in Game of Thrones. The city’s well-preserved medieval architecture and fortified walls attracted fans eager to walk in the footsteps of their favorite characters. Guided tours and events like the Dubrovnik Summer Festival enhance the experience, allowing visitors to delve deeper into the series’ legacy.
5. Skellig Michael, Ireland – Star Wars: The Force Awakens (2015)
Skellig Michael, a remote island off Ireland’s coast, was featured as Luke Skywalker’s hideout in Star Wars: The Force Awakens. The island’s rugged terrain and ancient monastic ruins offer a unique adventure for fans and history enthusiasts alike. Access is limited to boat tours during the summer months, and visitors are encouraged to book in advance.
6. Bucharest, Romania – Wednesday (2022–present)
The Netflix series Wednesday utilized Bucharest’s gothic architecture and atmospheric streets to depict the fictional Nevermore Academy. Romania’s rich history and connection to Dracula lore added an authentic touch to the show’s setting. Fans can explore the city’s landmarks, including the Palace of the Parliament and the Old Town, to relive scenes from the series.
7. Montana, USA – Yellowstone (2018–present)
The television series Yellowstone has brought Montana’s vast landscapes into the spotlight. The state’s majestic mountains, expansive ranches, and wildlife have attracted travelers seeking a taste of the American West. Local businesses offer horseback riding tours and visits to filming locations, providing fans with an immersive experience.
8. Normandy, France – Saving Private Ryan (1998)
Steven Spielberg’s Saving Private Ryan depicted the harrowing events of D-Day, with scenes filmed on the beaches of Normandy. Visitors can pay their respects at the Normandy American Cemetery and explore the region’s historical sites, including the town of Bayeux and the Utah Beach Museum. Guided tours offer insights into the film’s production and the real-life events it portrays.
9. Sicily, Italy – The Godfather (1972)
The Godfather immortalized Sicily’s landscapes, with scenes filmed in towns like Savoca and Forza d’Agrò. Bar Vitelli in Savoca became a pilgrimage site for fans, where Michael Corleone’s romantic encounter took place. Beyond the film’s legacy, Sicily offers rich cultural experiences, including local wines, historic sites, and Mediterranean cuisine.
10. Scotland – Outlander (2014–present)
The series Outlander brought Scotland’s Highlands and historic sites to the forefront. Locations like Edinburgh Castle, Glencoe, and Craigh na Dun (the fictional standing stones) became must-visit spots for fans. The show’s blend of history and fantasy has inspired travelers to explore Scotland’s rich heritage and breathtaking landscapes.
Conclusion
Set-jetting has evolved from a niche interest to a mainstream travel trend, influencing how destinations are perceived and visited. As films and television series continue to showcase diverse locales, travelers are presented with opportunities to experience the world through the lens of their favorite stories. Whether seeking historical insights, cinematic experiences, or cultural immersion, set-jetting offers a unique way to explore the globe.
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