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What is SEO and why your website needs it!

 

The internet is the biggest gift of modern technology. It is all the doom and gloom of the modern world which has changed the landscape of technology. The simple yet effective power of letting people build their own website has altered the landscape of communication forever.

Anyone can build a website! You can, Your parents can, your friends can. So then you’ve built the website (Start a blog today in 5 easy steps), now what? You share it with your friends, maybe your Facebook friends, your extended circle. All well and good but then are you reaching enough people? Does your work not deserve to be out there for the whole world to see? Reaching the biggest audience that you possibly can is the ultimate aim of everyone who starts a website and this will happen only when your website is SEO Optimized.
It may sound like a lot of jargon but “SEO Optimized” is simply fancy talk for “The website should show up on a search engine (Google, Bing, Yahoo et al ).

 

SEO or search engine optimization is simply the process of optimizing and tweaking your website a little to make sure it shows up on search engines. Anyone needs anything today is bound to go to Google or any other search engine and look it up. That is simply how we are wired as human beings, we want everything handed out to us so when just keying in what you want brings up what you want so why go anywhere or do anything else?

Another way that human beings are wired is that we don’t have patience. So we rarely ever look past the first two pages of a search engine results page. If we don’t find what we are looking for, we change up the search all over.

Through doing SEO for your website you can ensure that

  1. Your website shows up in the Google search results
  2. Your website shows up within the first few pages of search results

 

There are two ways to achieve this: Organic and Inorganic SEO. This is again fancy for simply saying that you can, either way, pay your way to the top or you can work towards it. Paying for it isn’t wrong, in fact, it’s what most companies do. However it is not sustainable, it is costly and wavering.

Organic, however, is long lasting, reliable, effective and efficient. As with all good things, this doesn’t come easy. There is backend work that needs to be done in order for you to have a good ranking on the Google results page.

Then comes the golden question. Can you do it yourself?

The answer is a resounding yes. Yes, you can, it may seem complex at first but in fact, its quite simple and the steps to which you can do this will be explained in another post soon. Depending on your needs and the amount of time you can either choose to do it yourself or hire an expert to do it for you. Either way, it is important that you realize the vitality of having a website which is SEO Optimized.

Keep following our blog to know more about the basics and the easiest way to do SEO.